Advertising and Media

Online Self-Paced Course: Advertising and Media

📌 About This Course

This self-paced online course provides a comprehensive understanding of advertising principles, media planning, branding, and ethical considerations. Learners will explore various advertising strategies, media types, and consumer engagement techniques used in modern marketing.

📌 Course Overview

• Covers fundamental to advanced concepts in advertising and media.

• Learn about print, electronic, digital, and social media advertising.

• Understand consumer behavior, branding strategies, and ad effectiveness.

• Explore real-world case studies and industry best practices.

• Includes interactive assignments, quizzes, and expert video lectures.

📌 Course Curriculum / Modules

Week 1: Introduction to Advertising and Integrated Marketing Communication

Week 2: Types & History of Advertising in India

Week 3: Theories of Advertising & Media Strategy

Week 4: Marketing Communication Models & Consumer Psychology

Week 5: Media Planning and Selection

Week 6: Branding, Segmentation & Positioning in Advertising

Week 7: Advertising Agencies & Ad Effectiveness Testing

Week 8: Ethics, Regulatory Bodies, and Case Study Analysis

📌 What You Will Learn

✅ Fundamental concepts of advertising and media planning

✅ Role of branding, segmentation, and targeting in advertising

✅ Different media types (print, TV, digital, social media, outdoor)

✅ Consumer behavior and decision-making in advertising

✅ Legal & ethical aspects of advertising in India

✅ Measuring and analyzing ad effectiveness

✅ Real-world case studies from top advertising campaigns

📌 Learning Objectives

🎯 Develop a strong foundation in advertising principles.

🎯 Learn media selection and planning techniques.

🎯 Understand how to create and analyze effective ad campaigns.

🎯 Explore the psychological and strategic aspects of consumer behavior.

🎯 Gain insights into advertising regulations and ethical standards.

📌 Course Features & Benefits

✔ Self-paced learning for maximum flexibility.

✔ Expert-led video lectures from Swayam Portal.

✔ Quizzes, assignments, and case studies for practical exposure.

✔ Downloadable resources and reading materials.

✔ Access to discussion forums for peer learning.

✔ Industry-relevant examples and case studies.

📌 Who This Course is For

👨‍🎓 Marketing and business students

💼 Working professionals in advertising, branding, and digital marketing

📈 Entrepreneurs and startups looking to scale their brand

📺 Content creators, social media managers, and PR professionals

🔍 Anyone interested in understanding media and advertising strategies

📌 Skills Covered

🔹 Advertising Strategies & Media Planning

🔹 Branding & Positioning

🔹 Consumer Behavior & Market Segmentation

🔹 Digital & Social Media Advertising

🔹 Advertising Budgeting & ROI Analysis

🔹 Ethics & Legal Aspects of Advertising

📌 Complimentary Benefits to Students for Enrolling Now

🎁 Free access to bonus webinars by industry experts

🎁 Downloadable eBooks & study materials

🎁 Live Q&A sessions with instructors

🎁 Resume-building and interview preparation tips

📌 Course Certificate Advantage

🏆 Recognized Certificate to boost your resume

🏆 Showcase your expertise on LinkedIn & job applications

🏆 Enhance career prospects in marketing and media fields

📌 Instructor Bio

👨‍🏫 Industry expert with years of experience in advertising, branding, and media.

🎙 Featured in top marketing webinars and business conferences.

📚 Author of multiple marketing and advertising case studies.

📌 Books & References

📖 "Advertising Management" – Philip Kotler

📖 "Contemporary Advertising" – William F. Arens

📖 "Branding in the Digital Age" – Harvard Business Review

📖 "The Copywriter’s Handbook" – Robert Bly

📌 Top Indian Companies Hiring with These Certifications and Skillsets

🏢 Hindustan Unilever Limited (HUL)

🏢 Ogilvy & Mather

🏢 Dentsu International

🏢 McCann Erickson India

🏢 Times of India Group

🏢 WPP Group India

🏢 Google India & Facebook India

📌 Video Source Disclaimer

📌 Expert Educators from Swayam Portal provide the primary video content for this course.